Copywriting is the art and science of strategically editing and weaving words which make customers, clients and prospects take action. It is more than carefully crafting content for your website, it is ensuring that it matches your brand’s tone of voice and ensuring you stand out from the crowd.
Why you need Copywriting
When it comes to marketing and advertising your business, how you express yourself is a vital part of your strategy.
Copywriting services include, and are most definitely not limited to, the following: blog posts, white papers, email content, social media posts, case studies, website copy, and product descriptions.
At its core, copywriting is a form of inbound marketing and generally focuses on creating things which are designed to pull readers towards your business through relevant and valuable content. It goes hand in hand with a vast number of marketing channels, and because of this a good copywriter has to be able to play multiple different roles in order to achieve their goal.
The copywriting process involves research, investigation, artistry and more to ensure your content achieves your end goal. 27 million pieces of content are shared across the web every single day, let’s see how we can make yours stand out from the crowd.
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How we do it
The content of your website is just as important as how it looks and how it functions. It needs to grab the attention of your audience and keep them interested. Good website copy delivers your message in a persuasive light, appealing to a specific audience and influences them to take action – whether that be to fill in an enquiry form or to purchase a product.
It doesn’t matter if you’re building a website from the ground up, or simply looking to improve on your existing website copy, we have a team of skilled copywriters who are able to craft content that will keep your audience returning again and again.
We carry out essential keyword research to ensure your content is SEO-focused and fit for purpose, helping to boost your organic search rankings as well as delivering your messages in a clear and engaging manner.
Content marketing takes many forms, one of which is through content marketing on your website. Words are proven to drive traffic to websites. Producing informative and entertaining blog content is a great way of increasing your website traffic, in turn generating more leads for your business.
We take time to get to know your brand and can help your business develop a structured content marketing plan. After analysing your target market and your competitors, we can identify the opportunities for your business and help you to create a structured content marketing strategy.
Through thorough keyword research we produce thought-provoking content in whatever form is required, making the use of search-engine optimisation best practices. We help you answer frequently asked questions, offer genuine solutions and establish you as an expert in your field.
