Westin are market-leading cooker hood specialists, and they wanted to understand how our Insight Process could help them to elevate their brand.
Fantastic worked with the team at Westin, taking a deep dive into their business, brand and really getting to know their target audiences. The brand that existed was dated and needed repositioning to better reflect and appeal to the high-end customers their quality attracts. Following the Insight, Westin hired us to create and launch the rebrand across online and offline channels, starting at industry exhibition KBB Birmingham.
Integrated Marketing touchpoints:
The Objectives.
The Brief.
To transform the existing brand, which had a traditional engineering look and feel, to a high-end and design-led lifestyle brand. And to create a responsive website that repositioned Westin as a modern, trusted, industry leader that would truly resonate with their target audiences.
The Research.
We analysed the market and their key competition to unearth what makes Westin special. And we found there was a huge opportunity to develop something that would help elevate the brand, audience perceptions and increase its appeal.
The Big Idea.
We created a whole new look and feel and tone of voice for Westin to breathe new life into its brand. From creating a full set of brand guidelines, identity, logo, and narrative, to using more sophisticated designs and imagery across a new website, and all their online and offline communications.
The Strategy.
Now, Westin were ready to make their mark. So, we introduced a fully integrated rebrand approach covering digital and traditional tactics to give Westin a platform to communicate their offer and expertise. The rebrand was officially launched at industry exhibition KBB Birmingham. And universally well received.
Relationships are still the number one driver in business.
Fantastic understand relationships; people buy into other people, and these people deliver.
– James Rayner, Brand Manager – Westin
