Lauching A UVC Cleaning Brand.
VIOA are a manufacturer of cost-effective, mobile UVC light sanitising systems that kill surface and airborn bacteria, viruses and other contaminants. Their products are designed to quickly disinfect commercial and healthcare premises.
The UK manufacturer approached us as a relatively new business looking for help with their brand and digital presence.
Integrated Marketing touchpoints:
The Objectives.
The Research.
Through an intensive Insight Process, we saw a gap in the market for UVC light sanitising systems, especially in the current climate. We established a marketing strategy to launch the brand and ensure they had the tools necessary to generate leads and business.
The Brief.
As VIOA were a new brand, we needed to create an online platform for them to be able to generate traffic and increase customers. This needed to be coupled with a digital marketing strategy to increase leads and brand awareness.
The Big Idea.
The tailored digital marketing strategy we formulated involved brand start-up creation, website design and build, printed promotional collateral and social content creation. This helped launch VIOA to the forefront of a number of targeted industries.
Each element of the strategy was in-line with VIOA's new brand guidelines, creating a sense of consistency across all of their activity.
The Strategy.
Due to the current environment, there is a huge demand for UVC cleaning products. We knew a successful launch of the brand would stand them in good stead for potential business and leads. This meant a fully functioning, responsive website that would make it easy for customers to navigate and fill out an enquiry form.
Their new website partnered with the lead generation activity allowed them to target numerous industries for their products including the hospitality, education, healthcare, leisure and lifestyle sectors.
