Resin Mill
Transforming the Resin Bound Market
Resin Mill, based in Huddersfield, is a leading supplier in the resin bound industry. With a commitment to innovation and customer satisfaction, the company approached us with a vision to enhance its market presence and drive significant growth.
After speaking to the team at Fantastic, Resin Mill realised that our iNSIGHT process offered the perfect chance to probe deeper into how to promote its service and product offerings correctly.
The Brief.
Resin Mill recognised the need for a comprehensive marketing overhaul to achieve its objectives—the brief called for amplifying marketing activities for existing products and developing a promotional plan for new offerings. Combatting competitors’ aggressive strategies without losing the unique brand personality was a key challenge.
Additionally, proposing effective market entry strategies with indicative budgets was necessary to establish Resin Mill as the undisputed number one supplier in the market. Building long-term relationships through direct and indirect contact, and supplying unique products to new markets, were integral parts of the strategy.
The Research.
An in-depth analysis was conducted to inform the strategic approach, covering several critical areas. This included an evaluation of current products and services, a detailed competitor analysis, and an understanding of customer demographics and needs. The research also examined existing marketing and sales activities to identify opportunities for improvement and innovation.
We’ve
Got it
Covered
The Big Idea.
The core strategy revolved around creating a new brand and website to elevate Resin Mill’s market presence. The vision was to develop a modern, forward-thinking brand that showcased high quality. An iconic logo and bold font were designed to accompany the brand, with impactful colours chosen to ensure the brand stood out and garnered attention. Staff engagement was also a priority, with the brand designed to be flexible enough to seamlessly sell other products. Packaging also needed revamping to ensure products commanded attention.
The Activity
With a refreshed visual identity and new strategic messaging, the next step was to design a modern and professional e-commerce website. This new platform enabled Resin Mill customers to purchase products and services online for the first time, hugely improving customer experience and operational efficiency. The website was designed to reflect a high-quality brand image and provide a user-friendly interface with easy navigation and purchasing.
Results
The launch of the new brand and website was met with approval from key stakeholders and employees. The refreshed branding and user-friendly e-commerce site led to an increase in the visibility and ranking of core phrases. These results underscored the successful transformation of Resin Mill into a modern, customer-centric market leader.
“Fantastic has truly been a game-changer for us at Resin Mill. Their iNSIGHT process helped us understand our market better and really boost our brand. The new look and e-commerce site they created have made a huge difference, helping us grow and connect with our customers like never before. We couldn’t be happier with the results and appreciate their dedication to our success.”
Jason Wainwright, Managing Director
