After conducting a brand / business Insight workshop, the team worked closely to launch the new offering of Mr Fitz Aqua Spritz, initially to the B2B market. We created collateral and communication pieces to allow the Brewfitt sales team, initially up sell to current customers, but longer term, open up to new customers in the HORECA market.

Key outcomes of the work were as follows:

• Strengthening Brewfitt’s reputation as innovators in dispense solutions
• Create a ‘desire’ to try and a ‘need’ to buy the product in B2B and B2C markets
• Creating intrigue and excitement through our visual representation and chosen communications channels
• Position of the drink as a lifestyle choice