Fantastic implemented a comprehensive strategy to achieve the MYCC’s objectives of enhanced media presence and brand communication. Recognising the importance of local and regional messaging, we closely monitored the news agenda to identify opportunities to contribute to local, regional and national conversations by issuing reactive statements and commentary by Martin Hathaway, managing director of the Chamber, positioning the Chamber as an expert local voice and building Martin’s personal profile.

We successfully executed numerous media releases, generating significant coverage and engagement. Notable releases included reactive statements on HS2, the Chancellor’s Spring Budget announcement, and a reaction to the opposition of an Amazon warehouse in the region, which received coverage in The Sunday Times. These releases were strategically crafted to align with the MYCC’s objectives and generate positive attention from the media and the public, positioning them as an expert local business voice that works to champion Yorkshire businesses on the national stage.

To amplify the MYCC’s messaging, media coverage has been shared through the Chamber’s social media channels and through email marketing to key stakeholders. Furthermore, Fantastic provided extensive support for the MYCC’s awards programme, creating a bespoke entry page to gather nominations and host information. We collaborated closely with the Chamber team to ensure the programme received recognition and drove entries from members and non-members. Through targeted media outreach and strategic messaging, the awards programme gained increased visibility, attracting nominations and showcasing the MYCC’s commitment to excellence in the local business community.