Lupton Fawcett
Lupton Fawcett are one of the UK’s leading law firms. They pride themselves in strong principles of high quality, value-driven support for all clients.
Integrated Marketing touchpoints:
The Objectives.
The Brief.
The firm’s visual identity had become staid and outdated, at odds with the progressive, inclusive vision of a legal practice driven by values at every step of the journey. The partners had a clear understanding of the principles and standards that define Lupton Fawcett. Employees have always proudly represented the firm with tenacity, personability, collaboration and drive in everything they do. Their branding and communications needed to represent these values just as boldly.
Their vision was that of a law firm driven by values at every step of the journey. They had done the work internally; with their employees proudly representing the Firm with tenacity, personability, collaboration and drive in everything they do. Their marketing needed to represent this just as boldly.
The Outcome.
Lupton Fawcett has adopted our branding enthusiastically, rolling out a complete revamp across all aspects of the business as part of single day ‘switchover’ campaign in 2022.
The Big Idea.
Fantastic formulated the “Everyone’s Law Firm” concept. The word ‘Every’ is key throughout all the messaging, always linking back to Lupton Fawcett’s values and commitments to every client.
We created a new logo and colour palette, to create a modern, professional identity. The complementary colour scheme married with the core values of the business, accompanied by dynamic photography that featured active people in every scene. The result was a coherent brand with vitality and energy, that galvanised the workforce and spoke directly to clients.
The word ‘Every’ was key throughout all our messaging, always linking back to Lupton Fawcett’s values and commitments to every client.
The Message.
We pursue every opportunity.
We keep every commitment.
We value every client.
Lupton Fawcett. Everyone’s Law Firm.
Fantastic Media’s rebrand was truly insightful and inspiring.
Our new identity is the foundation for the firm moving forward. It was universally well-received:
everybody recognised the power and emotional appeal of their approach and its impact on staff engagement.
Fantastic weren’t afraid to be radical and confident; we couldn’t be more pleased with the results.
– James Richardson, Managing Partner
