Integrated Marketing

After working with him on several business projects, we were approached by Felix Eaton to develop a marketing strategy for a new project

+45%

increase in web form submissions

4,304,541,651

potential reach

£10,000

in Advertising Value Equivalency

The Black Cuillin received coverage in over 30 international publications for the unveiling of the car alone.

This was supported by strong and positive coverage in the weeks leading up to and after the launch.

The car received coverage on multiple occasions in the following publications:

  • The Independent
  • Scottish Daily Record
  • Stuff
  • Autocar
  • Autoevolution
  • Car Scoops
  • Le Blog Auto
  • Motor I Online
  • Autobible
  • New Car Net
  • Sport Auto
  • And many more

In addition to this, the launch of The Black Cuillin received countless mentions across social media platforms, including Twitter and Instagram, and was still being discussed online as late as the 20th April 2017

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