Agrisound
Founded in January 2020 by agri-tech expert Casey Woodward, AgriSound is a York-based technology company with a focus on pollination innovation.
70
Pieces of coverage
20.6m
Reach
5
Pieces of coverage
The Brief
Faith was appointed to drive awareness of start-up agri-tech ESG (Environmental, Social & Governance) brand, AgriSound, and the analytical insect listening devices it offers, through an ongoing media relations programme and organic social media activity.
A key objective was to help the brand secure further investment to aid its ambitious expansion plans.
AgriSound wanted to leverage its existing partnerships with blue chip brand food and drink producers including Innocent Drinks and M&S to strengthen its media and online footprint, and to position itself as a conversation-starter and thought leader on relevant ESG topics such as biodiversity.
Approach
We created a comprehensive communications strategy to build AgriSound’s profile, incorporating a blend of traditional media relations, social media and thought leadership activity.
By capitalising on our media contacts and industry experience, the Faith team engaged with journalists on a regional and national level, as well as with trade and vertical media to highlight deals, client wins and investment.
We also proactively generated informational stories including horticultural advice pieces in the national dailies around biodiversity and with specialist environmental publications.
By positioning founder, Casey, as an expert and young entrepreneur, we were able to plug AgriSound into relevant ongoing conversations on the topic of biodiversity, securing feature interviews and profiling opportunities across print, radio and TV, including facilitating an interview on Channel 4’s Steph’s Packed Lunch.
We used social media to raise awareness on a ground level, growing the brand’s profile to drive the conversation around bees, their importance to biodiversity and the role AgriSound’s new ‘Polly’ bioacoustic technology can play in monitoring and nurture their population, and also to enhance crop yields, reducing commercial food production costs.
The aim was to grow the brand’s footprint online, amplify key messages to relevant audiences and promote the sales journey. We also implemented paid social campaigns at key milestones, such as driving investments into a Crowdfunding campaign.
Results
As a result of our work, AgriSound received regular high-profile media coverage in target media at a national level. Through generating quality coverage in prominent and relevant B2B media, supplemented by natural B2C engagement, we were able to aid the business in generating enough PR noise to attract awareness and relevant investors. A Crowdcube funding campaign, supported by organic and paid social media, surpassed its goal of £300,000 well within the target timeframe.
AgriSound’s social media activity has cemented the business as a leading force for biodiversity knowledge, and the business enjoys a higher profile than ever before. Social media impressions and interactions increased by over 500% in a 9-month period, and AgriSound is now working with numerous new partners such as the RHS (Royal Horticultural Society), has won funding from Tesco and the WWF (World Wildlife Fund), and is setting up new projects with local authorities and schools across the country.
Founder Casey Woodward said about Faith: “Working with Faith PR has helped us to achieve our objectives of increasing awareness of the business and our core product offerings. I am really pleased with the results so far and will continue to work with Faith to expand on the work to date.”
