Instagram is a growing social media channel that allows individuals and businesses to expand their brand through the sharing of visual content and showcasing their products and services. The brains behind the platform are aware of how quickly their app is growing, and are constantly making changes to how the platform works and the way that content is positioned in front of users.

One of the biggest challenges that many small businesses, bloggers and start-ups face when it comes to marketing their own content online via Instagram is the Instagram Algorithm.

What is the Instagram Algorithm?

Originally, when Instagram was in its early years, users posts were displayed on timelines chronologically. For a long time it was easy to determine at what times of the day users should post to capture the attention of their followers, gain the most engagement, and potentially convert the most leads.

As the platform grew, so did the potential for advertising revenue to be generated. The platform was purchased by Facebook in 2012 for $1 billion and quickly Instagram saw the introduction of strong advertising features to monetise on the platform