So in no particular order, here are my top 10 email marketing tips that we at Fantastic Media follow and use. Take your email to the next level with these easy to follow tips.

Not only is alternative text needed for page readers, it is your only fallback for when images are not loaded in by default! No images, no problem, the alt text will be displayed in its place. Try to explain the image in as short a way as possible; there is a limit to how many characters can be displayed (defined by the size of the image). This little trick is often overlooked but can mean the difference between your email being read or ignored.

One of the biggest mistakes you see is an email consisting entirely of images. If someone doesn