With the evolution of brand ambassadors, we take a look at the power they really can have for your brand.

A Brand Ambassador is an individual who embodies a brand that he or she is endorsing, influencing consumers (this can also include; bloggers & influencers) and raising awareness. Nowadays, you would struggle to scroll down your social feed without coming across planned ambassador communications.

Awareness

An ambassador can help to increase and improve your brand’s awareness and reputation to existing customers. As brand advocates post their positive experiences and reviews of a product or service, it increases brand awareness and improves their reputation.

Equally, if you have an ambassador positively discussing and endorsing your company to their followers, it can increase the number of potential customers as they are seeing your brand and products through the ambassador