Last week, Miles and I attended the University of Huddersfield to give a presentation and workshop on User Experience and The Journey to Conversion. This was a website design workshop that focused on the following: creating personal user profiles & stories, website analysis of barriers to conversion and then went into potential experiments for suggesting improvements to real world websites.

Workshop Introduction

I introduced the workshop by presenting how we would carry out this process at Fantastic. I explained how to put together a basic user profile by storytelling and presented two examples for the Sky Sports website. Here are the results:

User Journeys, Barriers to Conversion & Experiments

We set the scene by generating a user journey from Nathan