We have recently been selected by Barnsley based e-commerce retailer, Stove Supermarket, as their digital marketing partner.

Following an initial Insight workshop in early November, the wood-burning and multi-fuel stove specialists will be working with the team at Fantastic Media on a rebranding of the business and implementation of a marketing proposition focusing heavily on digital marketing, particularly paid search.

A full user-experience audit has already been completed across the site, with improvements set to roll out in February. Additional services provided by Fantastic Media include eCRM, social media and content marketing to compliment the digital PPC activity.

Stove Supermarket is the online trading name of Pot House Stoves Ltd and boasts over 40 years of experience in the heating industry. The business offers a vast range of multi fuel and wood burning stoves, spares and accessories, and flue and chimney products and sells directly to consumer.

The business, although in its infancy, has already established a good reputation within the sector and prides itself on impeccable customer service. Part of the challenge was to establish how trust could be built in the brand and encourage more customers to convert online.

James Turner of Pot House Stoves Ltd, commented