Good quality content has never been more important when it comes to social media marketing. Why? Platforms such as Instagram and Facebook are constantly updating their platform algorithms so they move away from a chronological timeline.

Users now see the posts that these platforms believe they will like the best, or will resonate with them more than others. There is no guarantee that all of your audience will see your content, so it is now more important than ever that it not only appeals to your audience but also that they are willing to engage with it through likes, comments and shares.

Better content means better response rates and higher reach from your audience. Updates to a number of platforms in recent weeks have highlighted the importance of getting content right.

Instagram Stories Update

Instagram stories has undergone a number of changes since its launch in October, with more set to follow soon. More than 150 million instagrammers use the stories feature on a daily basis, and it is increasing both content and engagement for brands. According to Instagram