South African company, Smart Insurance has chosen Fantastic Media to help it brand and launch a new, innovative, product into the UK market.

Offering cosmetic car insurance, the company is providing a valuable option to motorists who would otherwise have to claim on their main motor insurance policy. Aimed at vehicle owners who want security should their car be involved in a minor incident and also insurance against day to day damage such as dents, scuffs, chips and scratches, the policy means that motorists can keep their vehicles in top condition.

We have been working closely with the client to identify the key target audience and then develop branding to appeal. We have also worked in consultation with the client to create a full strategic marketing plan to ensure that the product is correctly launched and backed with the relevant marketing support to ensure its success.

JP Gordon, Senior Account Manager at Fantastic Media said: