As team Fantastic make their way down to the cycleshow.co.uk at the NEC on behalf of our client ‘Avocet Sports‘, it made me think about the importance of this rather unique marketing weapon that most industries have in their armoury, the trade show.

Where else can you gather potential customers and clients in once place to see, touch, live and breathe your product, a place where they are actually encouraged to ‘get involved and give it a go’.

A place where one contract, one sale could be the making of your business.

So here are my top tips for exhibitors attending trade shows:

1. Be prepared

A lot of exhibitors fall into the trap of leaving it late. They