A survey recently published by Econsultancy has reported that 57% of marketers consider their company website as the highest priority marketing channel, followed by email (48%) & social media (42%).

The figures for search marketing were high, although the figures were down slightly from 2014. SEO was a priority for 34% of respondents, down from 38%, and paid search at 18% compared to 21%. Other digital advertising formats saw an increase. Online display and web retargeting both up sharply in the year on year figures.

Marketing channels and advertising spend

This chimes with other data recently published that indicated that the UK was forecast to become the first country where half of all advertising spend was on digital media.

These marketing channels were in sharp contrast to traditional channels such as Direct Mail, which was a priority for 11% of respondents, TV (7%) and newspaper (8%). Interestingly while these channels weren’t deemed a priority, data released from the The Advertising Association in July reported a surge in spend on traditional marketing channels with £1.2bn spent on traditional display advertising in the first quarter of 2015.

All of this data resonates with the conversations we have with our clients about what they consider their priorities to be, but we