PetKit UK, a division of Pet Brands UK, have selected Fantastic Media as their digital marketing and audience development partner.

The integrated agency will be embarking on a tactical digital marketing strategy to launch PetKit to the UK market, designed to create brand awareness and generate sales across content marketing, social media audience development, and paid search. Fantastic have also launched a B2C ecommerce platform www.petkit.co.uk.

PetKit is a range of innovative technology and accessories that help owners promote a healthy lifestyle for their pets. The range includes automatic feeders, activity monitors, remote monitoring cameras, and more. Each of the tech products can connect to a single app, and help owners identify what lifestyle changes are required to ensure their pets live a happy and healthy life.

The exclusive UK distribution rights for PetKit UK were recently awarded to Pet Brands UK, who specialise in the manufacture and supply of innovative, high quality pet accessories and treats.

Pet Brands UK approached Fantastic Media on the project after appointing them as marketing partners across number of B2C product launches, wholesale business and B2B marketing strategies. The business was recently listed amongst eight other firms in Yorkshire who featured in the UK