The new EU directive relating to the use of cookies in websites has been implemented; this requires web site owners to quickly apply the correct changes to ensure they comply with the new guidelines.

changes require minimal amendments to the website

In previous news Fantastic Media evaluated the new law and highlighted three available options to help businesses comply with the new EU law.

Fantastic has provided clients with 3 possible solutions, recommending the following course of action:

• Explain that your website uses cookies, discreetly but clearly on the footer of every page on the web site and offer a link through to your privacy policy where you should explain what cookies are placed and for what purpose, and that by using the website the visitor agrees to your privacy policy.

• Within this option we will create a legally approved privacy policy detailing what cookies are used for on your site and implement all web updates within 1 month of instruction to proceed.

Implementing the suggested changes requires minimal amendments to the website and will ensure the EU directive is followed. The majority of clients have adopted this option and have introduced footers on the pages of their websites; they have also included a cookies page which clearly explains the policy and the use of cookies on the website.

Don’t forget, if your site uses Analytics you must disclose this in your privacy statement and decide whether to give users information about how they can prevent Google Analytics from running on their machine. We must stress that details in this news item and the documents linked on this site are based upon our interpretation of the guidelines and designed to help you become compliant.