Fantastic Media is pleased to announce its latest project launch with Yorkshire based tailoring specialist, Skopes, as it launches its new ladieswear business range.

Seeing an initial idea translated in store makes all the hard work worth it

After many successful years managing the Skopes Menswear marketing strategy, Fantastic was naturally selected to assist in launching the new ladieswear offering, which moves the Skopes business into a new and exciting market place.

Fantastic worked closely with Skopes to introduce the ladieswear collection to the existing Skopes website and to develop the brand and messages, which will be used across a number of House of Fraser and Skopes stores. Fantastic has produced an attractive brand which portrays the garments and brand values perfectly. This has been communicated through a variety of in-store POS and brochures designed by the in-house design team at Fantastic.

Described as a ‘business wardrobe that works’, the new ladieswear range continues the Skopes tailored approach, creating specialist and unique garments for the woman at work. Fantastic will continue to support Skopes Ladieswear moving forward and utilise a number of different marketing channels to increase the brand awareness such as email marketing and direct mail.

Beth Saville, Account Executive at Fantastic, said: “Developing the ladies wear brand has been an exciting process, the team at Fantastic has been involved from start to finish and we are very pleased with the results. Seeing an initial idea translated in store makes all the hard work worth it, and we are looking forward to continuing our ongoing relationship with Skopes Ladieswear as the brand grows.”

View the new ladies wear range here.