We are delighted to announce the launch of our latest app, The Fast Fruit Frenzy. Built on behalf of client, lunch box snack, Fruitypot, the game is based around the classic seaside amusement attraction, Whack-a-mole.

Fast Fruit Frenzy is not only an addictive game, it is a great example how an app can be a pivotal part of a wider marketing strategy.

Designed and build by Fantastic Mobile, the app is part of a full strategic marketing campaign and aims to raise brand awareness whilst engaging with an audience of all ages. It feeds into an online leaderboard with regular prizes for the top scorers.

Fruitypot customers are rewarded with extra points from codes that can be found on packaging.

Since the app launch last week it has had over 3334 page views and there has been over 1271 high scores set.

Lead mobile developer David Ford said: “The Fast Fruit Frenzy is not only an addictive game, it is a great example how an app can be a pivotal part of a wider marketing strategy. Teamed with Fruitypots’ social media fan base, the brand now has a strong online presence and is engaging with customers through many different mediums.”