We teamed up with Hirsche Automotive, specialists in automotive aftermarket sales, to drive the business forward with a new branding strategy.

Owned by Graeme Stocks, the Heckmondwike based business specialises in the sale of electric components for a variety of automotive vehicles. Graeme himself has extensive experience in the industry, having worked with the sales of automotive parts for over 25 years, and understands the mechanical benefits of these parts in motor vehicles.

Hirsche supplies to businesses the likes of Andrew Page and Euro Car Parts. Typically, they provide these large companies with electric steering components to increase Electronic Stability Programs (ESP) within motor vehicles, as well as additional components such as ignition and brake leads.

Not only does the company supply these products, they also actively engage with research for their customers and delve deeper into how their products work. From a dedicated Research and Development centre, Hirsche aims to understand the working dimensions and installation information relative to every product they introduce into the range.

Although still in its infancy, the business has grown rapidly as a result of the continued demand for ESP components worldwide and promises to continue this growth in years to come.

With the continued opportunity to grow the business, Graeme approached Fantastic Media for advice on how to progress in an increasingly competitive market. After undergoing our Insight process, which carefully studies the company