We recently launched an innovative new website and refreshed brand identity for leading European bicycle distribution company, Avocet Sports.

Avocet offers a complete range of branded cycling products from a number of premium cycling brands as well as an exciting range of e-Bikes.

Working in close partnership with Avocet over the past year, we initially undertook a business Insight in December 2014. This enabled our marketing team to gain a deep understanding of the business and the European bicycle market that Avocet operates within before offering their proposition. The result of the Insight culminated in a complete repositioning of the business and its sub-brands brought together under a completely new corporate identity.

As part of the business Insight, we have also proposed a strategic marketing plan to assist Avocet in achieving their long-term business objectives. Marketing activity for Avocet will consist of an awareness campaign using digital marketing techniques of content and email marketing combined with PR, advertising and experiential activation.

The new and improved Avocet website has been built using Fantastic