Launched in March 2015, DSL-Direct.co.uk, an e-commerce offering from the Hire & Sale division of Deborah Services Ltd – leading supplier of non-mechanical building and construction equipment, has smashed its first-quarter sales targets ahead of schedule and is set to double these by quarter three.

Designed, developed, managed and promoted by our leading marketing and e-commerce experts, the online offering allows customers to purchase quality professional-grade equipment for building works, access and ground-works, as well as high-performance solutions for a wide range of building and DIY projects.

The success seen so far not only demonstrates the execution of the marketing strategy by our Birstall based agency, to convert sales via the site but is a true reflection of the up-turn in the construction industry.

Moreover, our team behind the site have been amazed by the range of products customers are purchasing on a regular basis. Predominantly a scaffolding and light access supplier, the extension of the range to tools, work wear and safety equipment comes from the demand of the customer that now views DSL-Direct as a one-stop-shop for all project equipment, big or small.

Our team and DSL-Direct are working closely to continually develop and upgrade the website offering, with a key focus on the product range, the customer journey and order process as well as launching regular offers and promotions. Coupling activity alongside PPC and SEO supplied by Search agency Epiphany, the team are aggressively approaching phase two to push sales in the coming months.

Richard Chambers, Marketing Manager at DSL-Direct commented,