2016 has seen a vast number of changes to the social media landscape over space of twelve months. Storytelling and fostering a community of loyal fans appears to be more important than ever before, and each platform appears to be embracing this with new features for its users. While there are no doubt an unlimited number of possible trends and changes set to appear over the course of 2017, taking a look back at the previous twelve months gives a key indication of where the social media marketing landscape could be heading.

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