Knowledge on how to drive quality, targeting traffic from your PPC and SEO campaigns can be the difference between success and failure. Features within this digital media are constantly evolving, including audience targeting, automated ad testing and retargeting to ensure companies receive the highest possible conversion rates and return on investment.

During 2016, we saw a number of major changes roll out through PPC and SEO, such as search engine algorithm changes, the removal of right-side text ads and the introduction of the expanded text ads.

From analysis of the constantly evolving digital media, we have picked a number of predictions that will help drive businesses forward with PPC and SEO during the New Year.

The year of mobile

Mobile search is growing at a rapid rate and isn