No longer do we hear the outcry that email is dead, but rather the rally cry that email marketing is smarter and stronger than ever and is being used to deliver the right content to the right person at the right time. Powerful and affordable email marketing and automation are more accessible to every marketer regardless of technical ability, industry, or budget.
Email marketing continues to be one of the top performing tactics in marketers technology stacks so we once again partnered with some of the best and brightest email leaders around the globe to get their predictions on what we might expect in the next year.
Marketers will use data to improve the quality of their email lists, single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue producing campaigns that don