Recent years have seen the release of some huge blockbuster films, all of which have included months if not years of promotion to build the buzz and get people talking almost as soon as a film has been green lit for production.

Once again we are fast approaching blockbuster season, and there are predicted box office smashes set for release over the coming summer months. Because of this, here are (in no particular order) some fantastic film marketing campaigns and techniques from years gone by to demonstrate the creative lengths the industry will go to in order to make sure the box office figures meet the opening weekend expectations.

1) Creative use of online presence – The Blair Witch Project

Known for its creative approach to marketing techniques, The Blair Witch Project had everyone convinced that the actors in the film were in fact real people who had really been killed by the