Find out how we did it

HSL have been with us for around a year now and have undergone a full website re-design, build and opted into our continuous website improvement programme. Each month, we monitor user experience and run experiments testing new functionality to fully optimise their conversion rates for various goals across the site; including store finder searches, home visit appointments, voucher downloads & catalogue requests.

Download this case study to see how we re-developed their request a catalogue page to deliver an increase in conversion by +243.9% and revenue +248.7%.