Adventoris
Adventoris is a leading Software as a Service (SaaS) provider based in Huddersfield, with a client portfolio spanning the UK and Europe.
4
Number of judged award entries shortlisted
506k
Total audience reach
5
Features written for target publications
The Brief
Adventoris is the creator of SwiftCloud, a leading mobile app for distributors and wholesalers that provides businesses with a platform that enables their customers to see products, communicate with the company and make orders 24/7.
We were tasked with building awareness of the Adventoris brand and its flagship product, SwiftCloud as well as conveying the expertise of the CEO and CTO of the company through media relations over a 12-month period.
Approach
We created a comprehensive strategy to showcase SwiftCloud as well as the people behind the software, incorporating a blend of traditional media relations, award writing, feature writing and thought leadership activity. We engaged with a range of key media including regional, trade and vertical sector publications to ensure a complete approach to the key audiences that Adventoris wished to engage with.
This included targeting media across a range of sectors including golfing, technology, food and drink, retail and wholesale, electrical and construction. This allowed us to highlight the key messaging in particular relation to each specific industry and its challenges.
Features and thought leadership pieces were focused around key topics of knowledge, including digitisation and cybersecurity, to demonstrate the expertise of senior members of the team, with a particular focus on their target sectors.
Results
Our relationship with Adventoris has been extended following a successful 12-month campaign.
To date, 47 pieces of coverage have been secured in key titles, with a combined total reach of 505,955. Five features have been secured in target vertical publications, with a combined readership of 82,233. 50% of all eight judged award entries have resulted in Adventoris being named a finalist, achieving recognition for its work within the technology sector.
In the last year that Adventoris has been working with us, the firm’s total revenue will be up 45%, with SaaS revenue up 75% year on year. Adventoris has also won 50 new clients in the last year, branching out into new markets including baby care, golf, timber and seafood.
Joe Tully, Marketing Manager at Adventoris, said: “We are incredibly pleased to work with Abi, Emily and the team at Faith PR.
“The amount of great press and media mentions they have accumulated for us over the past year has been fantastic and a real driving force for our company.
“We look forward to working with Faith in 2022 and beyond and couldn’t recommend them highly enough.”
