Powerday
Powerday are leaders in Waste Management and Recycling Services. They deal with waste across their London sites and provide skip hire services.
Powerday hired Fantastic Media after speaking with a number of London marketing agencies, to no avail. They were in need of a website redesign to increase their online presence and engagement. Fantastic Media were able to offer the personal approach and flexibility that Powerday needed for this project.
Integrated Marketing touchpoints:
The Objectives.
The Brief.
This was a web-only engagement, that allowed us to focus solely on the client’s online presence: A new website that instantly shows (not just tells) clients, suppliers, and the local community that Powerday is an independent, innovative and market leading business.
The Research.
We took a deep dive into Powerday. What their brand values, who they want to target and more. They are a London based, independent business who care about responsible waste management. Founded in 1977 and remaining an independent, family run business they have a strong sense of values and identity. Notably, we wanted to ensure that we were showing off their community spirit.
Powerday has an underlying ethos of giving back to the community and planet. We knew their website needed to reflect this.
The Big Idea.
Their new website instantly shows (not just tells) clients, suppliers and the local community that Powerday is an independent, innovative and market leading business.
This site positions Powerday as a modern enterprise who cares. Whilst they are proud of their heritage and traditions they will never be deemed old fashioned. Their site will be the perfect embodiment of this sentiment.
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On a strategic level, this new website will effortlessly position Powerday as an efficient, sustainable entity. On a practical level this site will be easy to maintain, grow and optimise via a simple Content Management system that puts the client in control.
Our requirement to redevelop our website and supporting marketing led us to interview numerous Central London agencies without success.
We delivered our brief to Fantastic, and they quickly returned with proposal, timeline and cost to deliver the project.
– Tara Crossan, Head of Marketing and Communications
