Fabricating A New Brand.
C&C Fabrications are a specialist steel fabrication business based out of West Yorkshire. From traditional bending and punching, to laser cutting and powder-coating, C&C cover everything in-house for businesses up and down the country.
We worked closely with the owners of the business to develop a new brand fit for the future and a marketing strategy that would propel C&C to becoming leaders in their market.
Integrated Marketing touchpoints:
The Objectives.
The Brief.
With an outstanding UK-wide reputation and already going from strength to strength, C&C needed help to avoid stagnation and to maintain growth levels. Over the years they’d managed to grow YOY without marketing assistance but it was time to think about the future and avoid a plateau.
The Research.
C&C didn’t have much in the form of an identity and nothing that set them apart from the competition. We analysed the market and found the sector was saturated with businesses all providing a similar service. There was a huge opportunity to build something that would help perceive them as being leaders in their space.
The Big Idea.
The fabrication sector isn't very vibrant and lacks creativity, so we decided to go against the grain and brought C&C to life. We reinvigorated C&C from the ground up, completely refreshing their look and feel so they could now resonate with potential customers. From a complete set of brand guidelines and corporate identity through to a new website, C&C was reborn. We now have a brand, we have the foundations. We're ready for market.
The Strategy.
C&C Fabrications were finally ready to make an entrance and create some noise. We introduced a fully integrated approach that covered digital and offline tactics to give C&C a platform to communicate their services to the businesses they wanted to work with. Beyond marketing, we investigated C&C's current quote process and aligned a new process and internal sales operations to ensure that C&C were geared up for growth.
The Results
The Fantastic team absolutely nailed it, our new brand is brilliant. We have never ventured in to marketing before but the team really took the time to guide us through so that we understood everything.
Chris Taylor, Director – C&C Fabrications
