When a high-end bicycle insurance company, Sundays Insurance, approached us to help them to launch their brand in the UK.

They already had a presence in Australia, but knew that breaking the UK market was a tough challenge.

We advised on brand communication, publications in which to tell their story and communicate their key selling points. We did media deals with industry leading Cycling Plus magazine, sponsoring their Bike Of The Year supplement and establishing them amongst their target audience.

Sundays is currently a STRAVA Premium Partner.