Late last year we helped our awesome client Banana Moon increase newsletter signups via their website by 71,100%. This article explains the process behind this and some surprising insights we found from doing it.

The goal

Before starting any experiment or making any changes to a website it’s important to have identified a clear, actionable goal. Without it you have nothing to measure the success or failure of any change made.  Ultimately, that means there is no way of knowing whether a clients investment has been well spent. At Fantastic we pride ourselves on being results driven, everything we do needs to have return on investment for our clients